Great article from my friends over at CopyBlogger.com about link building to build site authority and have better organic SEO results for your site

We’ve seen that the real secret to SEO Copywriting 2.0 is creating compelling content that naturally attracts links, rather than begging for links to our keyword-stuffed “optimized” web page. In other words, SEO copywriting is now all about response-oriented copy—concepts and words that ultimately result in a favorable action from the reader.

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